As they say the first impression may be the most lasting one, what do you consider leaves an impression of an organization on its customers? Correct! The company logo is the company’s first impression.
Another question that arises is if the top management be actively involved with designing a custom logo for their business or should they just leave it to their design team or a alternative party design studio? Nowadays companies wish to be more personal making use of their customers, as the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it can be turned into a pleasant process if listed below are kept in mind when designing a custom logo:
FONT
Logos mostly fail due to a poor font choice. It’s rather a little difficult to choose a font that will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:
? Stay away from custom logo floor mats , fonts which are used by the majority. Work with a unique font that may make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t make an effort to get too creative by creating a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.
COLOR
You need to use colors to their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the attention you can be attracted to your brand or business? Carefully pick the image that may represent your company make sure it is consistent with what your organization does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading a graphic for your logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.
COMPANY GOAL
Lastly & most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly be able to recall your brands or business.